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Advert Exposure on Consumer Purchase Decisions: An Empirical Study on MTN Nigeria

Aka, D. and Okorie, Nelson and Kehinde, J.O. (2013) Advert Exposure on Consumer Purchase Decisions: An Empirical Study on MTN Nigeria. In: Creating Global Competitive Economies, November 13-14 2013, Rome, Italy.

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Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mr Adewole Adewumi
Date Deposited: 13 Apr 2014 22:36
Last Modified: 13 Apr 2014 22:36
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/2367

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