Okorie, Nelson and Oyesomi, Kehinde Opeyemi and Oyero, Olusola and Olatunji, O.R. and Ebenezer, O. S. (2013) Effective Use of Information Sources for Breast Cancer Care: Interplay of Mass Media and Interpersonal Channels. In: Creating Global Competitive Economies, November 13-14 2013, Rome, Italy.
![[img]](http://eprints.covenantuniversity.edu.ng/style/images/fileicons/application_pdf.png) |
PDF
Download (227kB) |
Abstract
In health communication research studies, there have been various qualitative and quantitative studies on breast cancer. However, there is paucity of research investigations on the influence of information sources used in media awareness campaigns on breast cancer care among women in Nigeria. This study, therefore, investigated the influence of media awareness campaigns on breast cancer care among women in South-West Nigeria. This study was anchored on two theories: agenda setting theory and diffusion of innovation theory. It employed survey design, which made use of the questionnaire to achieve the objectives of the study. The total number of subjects examined in this study was 600 questionnaire respondents. The multi- stage sampling and simple random sampling techniques were used to
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mr Adewole Adewumi |
| Date Deposited: | 14 Apr 2014 08:46 |
| Last Modified: | 16 Feb 2016 11:54 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/2384 |
Actions (login required)
 |
View Item |
