Okorie, Nelson and Oyedepo, Sunday Olayinka and Usaini, S. (2013) Utilizing the Use of Multiple Celebrities in promoting Brand Image and Preference. In: Creating Global Competitive Economies, November 13-14 2013, Rome, Italy.
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Humanities |
| Depositing User: | Mr Adewole Adewumi |
| Date Deposited: | 14 Apr 2014 08:49 |
| Last Modified: | 14 Apr 2014 08:49 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/2385 |
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