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Influence of television broadcasts on voters’ choice of candidates in the Nigerian 2007 presidential election: A study of Ado-Odo/Ota residents.

Aririguzoh, Stella A. (2014) Influence of television broadcasts on voters’ choice of candidates in the Nigerian 2007 presidential election: A study of Ado-Odo/Ota residents. In: 150+ Years of Journalism in Nigeria: Telling the Nigerian Story. Canada University Press, Ontario. (In Press)

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Abstract

ABSTRACT This paper examines the influence of television broadcasts on the choice voters made among the presidential candidates who contested to become the president of Nigeria during the 2007 presidential elections. Studying residents of Ado-Odo/Ota, it was found that television broadcasts actually influenced their choice of candidates. Television broadcasts influenced the particular candidates they voted for. Some other respondents changed their minds from their initial decisions to vote for other candidates. Although the correlation variables tested positive and were statistically significant, yet television was not the only influence on voters’ choice of candidates. Other significant influences include family, friends, opinion leaders and political affiliation.

Item Type: Book Section
Subjects: A General Works > AM Museums (General). Collectors and collecting (General)
A General Works > AS Academies and learned societies (General)
H Social Sciences > HE Transportation and Communications
J Political Science > JA Political science (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User: DR STELLA ARIRIGUZOH
Date Deposited: 24 Apr 2014 12:01
Last Modified: 20 Aug 2014 11:46
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/2428

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