Aririguzoh, Stella A. Television Broadcasts Influence on Undecided Voters’ Choices of Candidates: A Study of the 2007 Nigerian Presidential Election. African Journal of Communication and Development . (In Press)
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Abstract
ABSTRACT Politicians believe that their appearance on television would enhance their performance in elections and lure voters to their favour. For voters with strong partisanship, the appearance of their favoured candidate on television will reinforce their decisions to give him their votes. But for the undecided voters, television broadcasts may either pull or push the candidates away from receiving their votes. This study sought to find out the influence of television broadcasts on voters who had not yet decided to vote for any particular candidate that contested during the 2007 Nigerian presidential election. Using voters 1,183 undecided voters from Ado-Odo/Ota communities, it was found that television broadcasts actually influenced their choices of candidates. Nevertheless, television’s influence was not so overwhelming as it was moderated by discussions with family members and friends.
| Item Type: | Article |
|---|---|
| Subjects: | A General Works > AM Museums (General). Collectors and collecting (General) A General Works > AS Academies and learned societies (General) A General Works > AZ History of Scholarship The Humanities H Social Sciences > H Social Sciences (General) H Social Sciences > HE Transportation and Communications J Political Science > JA Political science (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Humanities |
| Depositing User: | DR STELLA AMARA ARIRIGUZOH |
| Date Deposited: | 24 Apr 2014 12:10 |
| Last Modified: | 24 Apr 2014 12:10 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/2431 |
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