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Web Searching in a Nigerian Language: An Assessment of Google Yoruba

Omojola, Oladokun (2008) Web Searching in a Nigerian Language: An Assessment of Google Yoruba. [University of ] Ibadan Journal of the Social Sciences, 6 (2). pp. 167-177. ISSN 1597-5207

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This study assesses the audience rating of, the Yoruba language interface website of Google search engine (named “Google Ede Oyinbo” but dubbed “Google Yoruba” in this paper for easy reference). The study begins with the level of awareness, which is expressed in terms of actual visits to the site. A survey of the rating of the satisfaction derived by the audience from five expectation categories was carried out twice in two years, across literate, Web-experienced members of five age groups. The findings from the two surveys, which correlate, showed that awareness was low and in fact, those who had actually paid visits to the site, with evidence of response to queries, were not enthusiastic about the satisfaction they derived with regard to their expectations. This uninspiring attitude came about not only as a result of limited service offerings at the site but attributably as a result of audience intrinsic challenges which owe much to colonial legacy interference. Keywords: Google Yoruba, audience awareness, audience expectations, web search

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User: Dr. O. Omojola
Date Deposited: 02 May 2014 10:26
Last Modified: 02 May 2014 10:26

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