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Omojola, Oladokun (2014) HOUSE SIGN ADVERTISING DESIGN AND GRAPHIC APPLICATION IMPERATIVES. In: Encyclopedia of Information Science and Technology, Third Edition. Information Science Reference (IGI-GLOBAL), pp. 600-612. ISBN ISBN13: 9781466658882 (In Press)

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Introduction Rational individuals and organizations constantly seek ways to make the world a better place to live and do business. No area is this made more manifest than the environment where various types of corporeal property such as land and house constitute a critical factor of shelter and socio-economic growth. Governments, for instance, collate data on buildings for proper street-naming, house numbering and to determine the prospects of internally generated revenue (IGR) from that direction. The property owner also ensures that the house, bought or built with hard earned money, is well maintained in order to enhance its rent and lease value. Similarly, marketers develop clever strategies regularly to sell their products and services, using the most appropriate medium that gives the best mileage in terms of sales and goodwill. The House Sign1 is an advertising design medium through which the marketer can showcase a brand in an attractive and a favorable way on a site provided by the property owner. The House Sign has a design concept that features three basic elements - house number, street name and a message. Street names and house numbers provide the easiest way of identifying or describing a building in a civilized society where no street should exist without a name and a house without a number. Street naming and house numbering are key issues in urban development. Postal services and police rely on the proper identification of buildings for distributing mails and securing lives and property. The House Sign provides yet another innovative dimension to house numbering in the area of advertising.

Item Type: Book Section
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Engineering, Science and Mathematics > School of Electronics and Computer Science
Depositing User: Dr. O. Omojola
Date Deposited: 02 May 2014 10:26
Last Modified: 02 May 2014 10:26

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