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Effective Management of Marketing Programmes for The Sustainable Development of Small And Medium Enterprises in Nigeria

Ibidunni, O. S. and Babajide, A. A (2010) Effective Management of Marketing Programmes for The Sustainable Development of Small And Medium Enterprises in Nigeria. JABU International Journal Social and Management Sciences, 2 (1). pp. 193-208. ISSN 2141-4025

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Abstract

The study investigated how Nigerian small and medium enterprises effectively managed marketing programmes for their development and sustainability. Relevant theories were employed to justify the variables. Two hypotheses were investigated through the survey of randomly selected 555 small scale entrepreneurs, and 93 medium scale entrepreneurs; with appropriate statistics. Findings indicated a strong correlation between the use of marketing programmes and their development; and effective management will aid sustainable development of Nigerian small and medium enterprises. It was recommended that qualified academics and professionals should be appointed to appropriate portfolios, while issues of sectionalism, tribalism, and nepotism should be eliminated.

Item Type: Article
Uncontrolled Keywords: Marketing programmes, Structural Adjustment Programmes, Small & Medium Enterprises, Growth, Branding, Innovation.
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HJ Public Finance
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Patricia Nwokealisi
Date Deposited: 08 May 2014 12:12
Last Modified: 08 May 2014 12:12
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/2562

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