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Sustainable Marketing: Philosophies, Economies and Strategies for Value Creation among New Consumers for National Transformation

Iyiola , O.O. and Moses, Chinonye, Love (2011) Sustainable Marketing: Philosophies, Economies and Strategies for Value Creation among New Consumers for National Transformation. In: Creating Values for National Transformation, Covenant University,Ota,Nigeria.

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Abstract

Sustainable marketing is a subset of the sustainable development field recently formed in 1992. Both fields are complex and development elusive, but diverse bodies of knowledge are involved including, philosophy, economics, social sciences, business strategy, marketing, and environmental. The concern is about our ravenous, consumer demands or metabolism, with the world population increasing by SO'Yu in the next forty-five years. This necessitates change in our economic structures, consumer pricing and goods, social responsibility and longterm business viability. Sustainable marketing stands to become an imperative for businesses seeking to have or maintain their competitive advantage. This paper focuses on the philosophies, economies and strategies for value creation among new consumers for national transformation. Conclusion and recommendations were made based on theoretical framework

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Mr Solomon Bayoko
Date Deposited: 08 May 2014 14:35
Last Modified: 19 Feb 2016 09:15
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/2569

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