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A Comparative Analysis of Movie Preference among Undergraduates of Christian and Secular Universities

Owolabi, Tayo Ademola and Igbinoba, Angie Osarieme and Ekeanyanwu, N. T. (2012) A Comparative Analysis of Movie Preference among Undergraduates of Christian and Secular Universities. Indian Journal of Media Studies, 6 (1 & 2). pp. 1-25. ISSN 2229 - 7235

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Abstract

Movie has become an integral part of the entertainment industry and a powerful medium of communication in the 21st century. Movie generally is not the exclusive preserve of a particular segment of people in the society. Everyone- young and old- watch movies. This study is an attempt to determine if university setting - whether secular or Christian - actually influences the choice of movies among undergraduates. It revealed 48% of CU students as against 46% of OOU students agreed to the fact that their university influences their choice of movies. Also, this study revealed that 82.7% ofCU respondents and 50% of OOU respondents prefer westem movies to locally made movies. The implication of this is that our youths are daily bombarded with alien values they know nothing about and which are capable of eroding our rich indigenous cultural values.

Item Type: Article
Uncontrolled Keywords: Film, Movie, Nollywood, Youth, Secular, Christian, Indigenous values
Subjects: H Social Sciences > HE Transportation and Communications
N Fine Arts > NE Print media
Divisions: Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User: Mrs Patricia Nwokealisi
Date Deposited: 12 May 2014 10:54
Last Modified: 26 Mar 2015 16:04
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/2595

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