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Perception of Quality Practices in Nigerian University Marketing Programs: Marketing Students’perspective

Ogunnaike, O.O. and Obamiro, J. K. and Ogbari , M. E. (2011) Perception of Quality Practices in Nigerian University Marketing Programs: Marketing Students’perspective. International Journal of Management & Business Studies, 1 (1). pp. 31-36. ISSN 2 3 3 0 - 9 5 1 9

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Abstract

This study investigated the quality practices in a Nigerian Private university. The study examined the extent to which the identified dimensions of service quality were perceived by the marketing students. These dimensions include physical quality, interactive quality and corporative quality. Results implicated interactive quality as the most perceived dimension of the service quality and corporative quality as the least perceived dimension of the service quality. It was discovered that marketing students were willing to recommend the university mainly because of the perceived physical quality of the university. The research measures showed encouraging psychometric values. These findings were discussed and situated within the Nigerian university context and extant literature. Recommendations were made, and areas for further studies suggested.

Item Type: Article
Uncontrolled Keywords: Physical quality, Interactive quality, Corporative quality, Marketing students.
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Mr Solomon Bayoko
Date Deposited: 03 Nov 2014 12:15
Last Modified: 03 Nov 2014 12:15
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/2894

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