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Socio-Economic Variables and Contraceptive Usage : Implication for Social Marketing

Fasina, Fagbeminiyi and Ogunnaike, O.O. and Ogbari , M. E. (2011) Socio-Economic Variables and Contraceptive Usage : Implication for Social Marketing. International Journal of Management & Business Studies, 1 (2). pp. 21-24. ISSN 2330-9519

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The study on fertility behaviour, sexual negotiation and contraceptive use among married couples was undertaken in Osogbo community of Osun state. It was aimed at examining how reproductive decisions and outcomes are negotiated within sexual unions and also to determine the factors that inhibit discussion of contraception among couples. A multistage probability sampling procedure was adopted to select the sampling using the enumeration maps prepared by the National Population Commission for the 1991 census. Multivariate logistics regression analysis technique was employed to determine the pattern and degree of relationships between the variables. It was observed that contraceptive use among couples were significantly affected by sex, religion, ever given birth and newly married. Social marketing among other strategies was recommended.

Item Type: Article
Uncontrolled Keywords: Contraceptives, fertility behaviour and social marketing. JEL; M38, 110
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Mr Solomon Bayoko
Date Deposited: 03 Nov 2014 12:24
Last Modified: 03 Nov 2014 12:24

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