Ogunnaike, O.O. and Olorunyomi, B.R. (2013) Market of Transport Services and Millenium Development Coals; The Case of Keke Napep Initiatives in Lagos, Nigeria. Global Journal of Management and Business Research, 13. ISSN 2249-4588 & Print ISSN: 0975-5853
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Abstract
This study examined the role of marketing of transport services in the realization of a millennium development goal; poverty alleviation. KEKE-NAPEP initiative was one of the poverty eradication programmes in Lagos state, Nigeria. The study examined the significance of the relationship between the initiative and (1) poverty level (2) standard of living and (3) level of unemployment The study employed survey research and purposive sampling technique was used to identify users of KEKE-NAPEP in Lagos State . The findings of the study revealed that although the initiative improves the standard of living of people and has negative relationship with level of unemployment, the initiative is not significantly related with the poverty level of the people of Lagos state. Based on these findings, conclusion was drawn and relevant recommendations were made. If the initiative must be successful in !;educing fi>pover!Y_, it is recommended that marketing techniques and strategies be employed and engaged
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Millennium development goals, poverty, standard of living. |
| Subjects: | J Political Science > JA Political science (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mrs Patricia Nwokealisi |
| Date Deposited: | 14 Nov 2014 13:33 |
| Last Modified: | 14 Nov 2014 13:33 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/2975 |
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