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An Analysis of the Service Dimension of Politics

Worlu, Rowland E.K. (2011) An Analysis of the Service Dimension of Politics. Lapai International Journal of Management and Social Sciences, 4 (1). pp. 108-123. ISSN 2006-6473

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Politics is service to the society and will best be provided in a marketable form. Thus, a marketable service is a plus to politics because they share the same features. One of the characteristics is the 'reputation' of the service provider. This is why the electorate worry about the profile of the political candidate before taking a decision to offer their mandate. Again, like the marketable service, politics is provided on 'promise'. The politician makes a promise and entreats the voter to believe him. This is where the issue 'trust' comes in. The customer must trust the service provider to deliver and it is on the basis of trust that the transaction occurs. The focus of this paper, therefore, is to identify the common threads that permeate politics and marketable service so that politician and public office holders will appreciate their responsibility to the citizens, just the same way the banks, airlines, private educational institutions do to their current customers, and extend a promise of superior value to potential customers in order to remain relevant. The paper thinks that our politicians or public office holders should be voter-focused or citizen-centred in order to improve the quality of service provided by politics/politicians.

Item Type: Article
Uncontrolled Keywords: Services, Marketing, Politics, Governance, Political marketing
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Mr Solomon Bayoko
Date Deposited: 06 Dec 2014 10:04
Last Modified: 06 Dec 2014 10:04

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