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Managing Marketing-Physical Distribution Interface Activities in Nigerian Companies: Cooperation or Conflict.

ADEGBUYI , O. A. (2011) Managing Marketing-Physical Distribution Interface Activities in Nigerian Companies: Cooperation or Conflict. Ebonyi State University Journal of Society, 1 (3).

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Abstract

The goal of this paper was to examine the problem areas that need to be addressed in co ordinating and managing the internal interfaces within companies and to identify principles of best practice to deal with these problem areas. Specifically, forty interface activities were selected for inclusion in the survey. Respondents were asked to rate each of the activities on a scale of 1 to 5 in relation to the degree to which they perceived cooperation to be necessary. The survey identified areas of cooperation as well as conflict. Results from a study among 41 managers and 85 Marketing and Distribution employees within 11 firms in Lagos state, Nigeria, showed that a sense of cooperation rather than conflicts exists between Marketing and Physical distribution managers for the great majority of interface activities. It was concluded that when conflict or significant disagreement as to the level of cooperation was found, it related primarily to nodal activities and to inventory control and warehousing. These represent areas in which opportunities for improving cooperation appear to be greatest. To this end, it was recommended that some of the things which can be done in order to promote greater cooperation are education. job interchange, incentives, top management emphasis, and varying degrees of organizational change. These findings provide guidance to organizations in their efforts to encourage constructive negotiation behavior between departments,

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Mrs Patricia Nwokealisi
Date Deposited: 07 Dec 2014 13:20
Last Modified: 07 Dec 2014 13:20
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/3033

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