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Non-profit Marketing: Synthesis of Application

Oyeniyi, Omotayo and Worlu, Rowland E.K. (2006) Non-profit Marketing: Synthesis of Application. International Journal of Business and Common Market Studies, 4 (1 & 2). pp. 175-182. ISSN 1596- 5716

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Contemporary developments indicate that the more globalized the world becomes; the more marketing thoughts pervade all spheres of human endeavours. The customary frontiers of marketing (the profit based organizations) have now been extended to include nonprofit organizations since the application of marketing techniques in their quest for survival is undeniable. This study is therefore an attempt at establishing the indispensability of marketing in the activities of nonprofit organizations (there after NPOs), and to show how lapses can be made up where they so exist.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Mr Solomon Bayoko
Date Deposited: 08 Dec 2014 08:40
Last Modified: 08 Dec 2014 08:40

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