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Strategic Marketing Processes: An Alternative Approach to Sustainable Agricultural and Rural Development Potentials in Nigeria

ADEGBUYI , O. A. (2009) Strategic Marketing Processes: An Alternative Approach to Sustainable Agricultural and Rural Development Potentials in Nigeria. Bayero Business Review, 3 (1). pp. 100-113. ISSN 0189-4684

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Abstract

Despite the rhetorical acknowledgement of the importance of the agricultural and rural sector, most Nigeria government (past and present) are not giving that sector the needed priority in their policies and budget. Equally the recognition of the need for a nn1· development model In an increasing number of scholars has yet to produce adequate guidance for those Nigeria leaders, 1rhich are seeking to transform the rural areas. The purpose of this paper is to contribute to a strategy, which atte111pts to unlock the agricultural and rural development potentials q{ Nigeria by linking it in terms (~{ strategic marketing processes with government inputs that are specifically directed towards pro111oting popular involvement. The methodology adopted in this study was a descriptive analysis of existing literature on performance of Nigerian agriculture and rural development sectors. The findings revealed that Nigerian agricultural sector did not show the impressive growth expected. The paper recommended adoption of strategic marketing processes with this approach is properly adopted, it is anticipated that these actions would stabilize the sector, diversify the production base, improve export growth, reduce the food trade gap, all leading to a reversal in the negative trend in agricultural production and ensuring sustainable gro11·th and development.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Mr Solomon Bayoko
Date Deposited: 08 Dec 2014 11:35
Last Modified: 08 Dec 2014 11:35
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/3056

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