Relevance of Prosocial Behaviours to Rural Entrepreneurship Development in Nigeria

Olowookere, E. I. and Elegbeleye, A. (2014) Relevance of Prosocial Behaviours to Rural Entrepreneurship Development in Nigeria. Case Studies Journal, 3 (4). pp. 8-15. ISSN 2305-509X

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Abstract

With the current scourge of unemployment and the poverty condition in Nigeria, rural entrepreneurship has had a cushion effect on the depressing economic condition of the nation. Rural entrepreneurship represents the informal sector of the economy which is characterised by small scale businesses involving petty traders and artisans. Interestingly, most research efforts on business development and effectiveness have focused mainly on businesses within the formal sector with no consideration for those in the informal sector. Although prosocial behaviours have been considered as crucial to the success of any business endeavour, these behaviours were investigated and labelled as Organizational Citizenship Behaviour (OCB) within the formal sector with no reference to rural entrepreneurship. Hence, this paper introduced the concept of Entrepreneurial Prosocial Behaviours (EPB) as those types of behaviours essential for the development of rural entrepreneurship. It examined the nature of rural entrepreneurship in Nigeria, the theoretical explanation of entrepreneurial prosocial behaviours, its dimensions and relevance to the success of rural entrepreneurship in Nigeria. This paper concluded that prosocial behaviours are crucial to the development of small business units and recommended that such be cultivated among rural entrepreneurs. Further, this paper recommended that empirical research be conducted to validate Entrepreneurial Prosocial Behaviours (EPB) as a construct

Item Type:	Article
Uncontrolled Keywords:	Prosocial Behaviours, Rural Entrepreneurship, Informal Sector, Development, Nigeria
Subjects:	B Philosophy. Psychology. Religion > BF Psychology
Divisions:	Faculty of Medicine, Health and Life Sciences > School of Psychology
Depositing User:	Mr Solomon Bayoko
Date Deposited:	14 Jan 2015 09:37
Last Modified:	14 Jan 2015 09:37
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/3307

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