Oyero, Olusola (2007) COMMUNICATION FOR DEVELOPMENT IN AFRICA: TOWARDS A PSYCHOMANAGEMENT PARADIGM. Lagos Papers in English Studies, 2. pp. 228-237.
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Abstract
There have been diverse theoretical perspectives on African development and communication for development in Africa. As logical as these propositions are, their impacts on African development seem not to have been really felt. This is because the challenges facing the continent's development continue to grow by day and her development situation seems getting worse. However, a diagnosis of African development situation reveals a fundamental leadership problem. The consequence of this is the infusion of afro-pessimism- the idea that Africa is doomed, into the psyche of Africans. This in tum has birthed cohorts of other problems, like greed, ignorance, corruption, poor self-esteem, poverty, etc. The solution to these problems is the subject of this paper. The position here is that there cannot be a meaningful development without reorientation of African people and change in our value system. Thus, the psychomanagement paradigm is all about the management of Africans mind through effective behavioural change communication strategies.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Humanities |
| Depositing User: | Mrs Hannah Akinwumi |
| Date Deposited: | 24 Feb 2015 12:10 |
| Last Modified: | 24 Feb 2015 12:10 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/3580 |
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