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Adoption Triggers and Barriers of Mobile Banking Services in Nigeria

Agwu, M.E and Atuma, Okpara and Ikpefan, Ochei Ailemen and Iyoha, F. O. (2014) Adoption Triggers and Barriers of Mobile Banking Services in Nigeria. International Review of Social Sciences, 2 (9). pp. 374-386. ISSN 2309-0081

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Abstract

There has been tremendous growth in mobile banking penetration in many countries in the developed and developing economies and most interestingly in a number of developing countries such as Nigeria. Yet there are numbers of opportunities and threats in the mobile banking systems. However the major threat of mobile banking is its non-adoption by the banking customers. This research focuses on the perceived barriers to mobile banking adoption in Nigeria as a developing economy. The study adopted an exploratory qualitative method and this was conducted among banking customers spread across three regions of North, West and East of Nigeria. The basis of participants’ selection was being active customers of the Nigerian banks. Findings indicate that there is intention to adopt the mobile banking services; unfortunately, the intentions cannot be translated into action due mainly to lack of trust on issues such as the delivery channels/technology, communication infrastructures, government policies, etc. Findings further revealed that majority of respondents do not use internet and mobile banking services, due to several identified barriers. There is however a preference for the traditional banking approaches as opposed to the mobile banking services. The study recommends that banks and other financial institutions embark on massive awareness campaign

Item Type: Article
Uncontrolled Keywords: Mobile Banking, Customers, Mobile Phones, Marketing, Nigeria
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HG Finance
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Hannah Akinwumi
Date Deposited: 03 Mar 2015 15:16
Last Modified: 03 Mar 2015 15:16
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/3656

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