Where Lies the Answer? HIV/AIDS Prevention Campaign and the Rising Prevalence in South Africa

Oyero, Olusola and Salawu, Abiodun (2014) Where Lies the Answer? HIV/AIDS Prevention Campaign and the Rising Prevalence in South Africa. Mediterranean Journal of Social Sciences, 5 (23). pp. 2026-2034. ISSN 2039 - 2117

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Abstract

Despite the efforts at reducing the rate of HIV infection in South Africa, especially with the Khomanoni campaign in place, the country remains at a critical crossroads, with not only the largest HIV population in the world (6.4 million), but higher increase rate. The rising prevalence rate, which has increased from 10.6% in 2008 to 12.2% in 2012, calls for re-engagement of communication strategies in tackling the pandemic. This paper calls for a change in the application of the theoretical underpinnings of current HIV prevention communication strategies, which are usually KAPs based with condom use focused message. It advocates exploration of disciplined sexual lifestyle and emotional control strategies as necessary modification of message content towards a desirable behavioural change.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	UNSPECIFIED
Depositing User:	Dr O S Oyero
Date Deposited:	27 Mar 2015 08:05
Last Modified:	27 Mar 2015 08:05
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/4350

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