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HIGHER EDUCATION MARKETING; DOES CORPORATE QUALITY REALLY MATTER?

Matthew, (2008). , A.O, and Ogunnaike,, O.O and Fasina, Fagbeminiyi HIGHER EDUCATION MARKETING; DOES CORPORATE QUALITY REALLY MATTER? Labour Law Review Pp 111-125 (Nigeria), 2 (1).

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Abstract

Abstract Market forces such as Privatization, internationalization and increased competition in higher education have caused institutions of higher education to be more sensitive to her corporate image and to her stakeholders’ needs. This study harnessed the views of the alumni of nine selected Universities in south west, Nigeria. The primary objective of the study was to examine if there were differences among the three categories of Universities in terms of their perceived corporate quality imperatives. Survey method and stratified sampling technique were employed for this study. Nine Universities were selected proportionately from Private, State and Federal Universities in south west, Nigeria. The findings revealed that there were differences among the three categories of Universities in terms of their perceived corporate quality imperatives. It was also discovered that significant relationship exists between perceived corporate quality and academic performance of the alumni. It was therefore recommended that more efforts should be made by the management of Nigerian Universities to improve on its community development programmes and maintain strong international linkages and publications across the globe. Keywords; Corporate quality, Alumni, Nigerian Universities.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
L Education > LB Theory and practice of education
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Dr Olaleke Ogunnaike
Date Deposited: 31 Mar 2015 09:54
Last Modified: 12 Sep 2017 10:13
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/4416

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