Legal implications of manufacturers’ negligence and its effects on consumers: A study of South West Nigeria

Oni-Ojo, E.E. and Iyiola, Oluwole (2014) Legal implications of manufacturers’ negligence and its effects on consumers: A study of South West Nigeria. Global Scholars Journal of Marketin, 1 (1).

PDF Download (119kB)

Abstract

The research study examined manufacturers’ negligence and its effects on consumer behaviour (cb) in South West Nigeria. The objectives of this study is to create a platform to explore the recklessness of manufacturers which is due to their negligence and its effects on cb with reference to South West Nigeria, to establish the effects of total quality management on manufacturers’ negligence, to determine the effects of consumption of sub-standard products on cb, to evaluate the impact of manufacturers’ marketing activities, to determine the effects of defective products on consumer exit, to show the effects of consumer service on cb, and to determine the effects of manufacturers’ negligence on cb. The study used survey research method with structured questionnaire and four hypotheses. Regression statistics was used to test the hypotheses and the result and findings show that f= 51.62, df= 1, and p value <0.05, thus manufacturers’ negligence has significant effect on cb.

Item Type:	Article
Uncontrolled Keywords:	Defective products, Liability, Negligence, Product Safety, and Consumer Rights.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	Mrs Patricia Nwokealisi
Date Deposited:	23 Jul 2015 09:22
Last Modified:	23 Jul 2015 09:22
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/5369

Actions (login required)

View Item