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Music Appeal in Advertising and Product Recall in Children

Bello, A and Oyero, Olusola and Oyesomi, Kehinde Opeyemi and Amodu, L. O. (2015) Music Appeal in Advertising and Product Recall in Children. IMC Review-Journal of Integrated Marketing Communications, 13 (7). pp. 6-23. ISSN 001542-829x

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Abstract

In there

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User: Dr O S Oyero
Date Deposited: 27 Nov 2015 10:25
Last Modified: 27 Nov 2015 10:25
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/5676

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