Bello, A and Oyero, Olusola and Oyesomi, Kehinde Opeyemi and Amodu, L. O. (2015) Music Appeal in Advertising and Product Recall in Children. IMC Review-Journal of Integrated Marketing Communications, 13 (7). pp. 6-23. ISSN 001542-829x
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Abstract
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Item Type: | Article |
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Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | Faculty of Law, Arts and Social Sciences > School of Humanities |
Depositing User: | Dr O S Oyero |
Date Deposited: | 27 Nov 2015 10:25 |
Last Modified: | 27 Nov 2015 10:25 |
URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/5676 |
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- Music Appeal in Advertising and Product Recall in Children. (deposited 27 Nov 2015 10:25) [Currently Displayed]
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