Music Appeal in Advertising and Product Recall in Children

Bello, A and Oyero, Olusola and Oyesomi, Kehinde Opeyemi and Amodu, L. O. (2015) Music Appeal in Advertising and Product Recall in Children. IMC Review-Journal of Integrated Marketing Communications, 13 (7). pp. 6-23. ISSN 001542-829x

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Abstract

This study investigated the possible influence of music appeal in advertising on children's recall of products.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User:	Dr O S Oyero
Date Deposited:	08 Jan 2016 08:52
Last Modified:	16 Feb 2016 12:56
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/5762

Available Versions of this Item

• Music Appeal in Advertising and Product Recall in Children. (deposited 27 Nov 2015 10:25)
  • Music Appeal in Advertising and Product Recall in Children. (deposited 08 Jan 2016 08:52) [Currently Displayed]

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