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The Overriding Influence of Social Media as the Key Driver of Cinematic Movie Sales

Moses, Chinonye, Love and Maxwell, Ayodele, O. and ADEGBUYI , O. A. and Akinbode, Mosunmola and Inelo, Fred (2016) The Overriding Influence of Social Media as the Key Driver of Cinematic Movie Sales. International Business Management, 10 (6). pp. 718-725. ISSN 1993-5250

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Abstract

This study draws upon literature on social learning to investigate the relationships between feedbacks generated from peers of a social network and product marketing. The study analysed the significantly over-riding effects of social media on demand shift factors in the context of product/service marketing or sales based on a review of literature and meta-synthesis approach. Specifically the work looks at the significant influence and impact of social media on sales and marketing of cinematic movies as having an overriding effect on the influence of the competing economic theory of shift factors of demand on product/service sales. Social media in this context focuses on feedbacks generated from on line technologically facilitated networks such as face book, twitter, etc.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Mr Adewole Adewumi
Date Deposited: 08 Jan 2016 17:24
Last Modified: 01 Mar 2016 11:39
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/5796

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