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The Role of Business Strategy in Accomplishing Organization Mission in Nigerian Manufacturing Companies

Isiavwe, David T. and Ogbari , M. E. and Ogunnaike, O.O. and Ade-Turton, Dayo (2015) The Role of Business Strategy in Accomplishing Organization Mission in Nigerian Manufacturing Companies. European Journal of Business and Management, 7 (32). pp. 120-127. ISSN 2222-1905 (Paper) 2222-2839 (Online)

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The imperativeness of strategic alignment in attaining organizational objectives have become critical in this contemporary business age. The study examined the role of Business Strategy on Mission Accomplishment of Manufacturing companies with a major focus on mission statements of two multi-national companies in Nigeria. Probability and non probability sampling techniques were adopted. In the first stage, the two multinational companies were purposively selected among the list of registered manufacturing companies while in the second stage, a simple random sampling procedure was employed to draw participants from the organizations. A total sample of 384 participants was planned by the sampling procedure, however, only 291 participants were successfully interviewed. From the analysis, it was asserted that the employment of business strategy enhances organizational mission irrespective of the type, ownership, management and size of the organization. In addition, there is need for a thorough environmental scanning in order to select the appropriate business strategy to be adopted in accomplishing the specific aspect of the organization`s mission.

Item Type: Article
Uncontrolled Keywords: Business Strategy, Organization`s Mission, Manufacturing Companies, Nigeria
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Hannah Akinwumi
Date Deposited: 11 Feb 2016 10:55
Last Modified: 11 Feb 2016 10:55

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