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AN INVESTIGATION INTO THE LEGAL FRAMEWORK OF MARKETING IN NIGERIA

Asikhia, Olalekan and Oni-Ojo, E.E. (2011) AN INVESTIGATION INTO THE LEGAL FRAMEWORK OF MARKETING IN NIGERIA. Australian Journal of Business and Management Research, 1 (4). pp. 8-23.

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Abstract

The conceptual framework of marketing as well as the laws relating to marketing activities was reviewed. In the investigation, issues pertaining to the contractual relationship, obligation as to title, description, fitness for purpose, condition for merchantable quality, sale by sample, liability in the law of deceit and negligence in the law of Tort as well as regulatory bodies set up to guide marketing activities and possibly protect the consumers in Nigeria were looked into. The article has proven the need for an improvement on this legal framework especially in the tort of Negligence

Item Type: Article
Uncontrolled Keywords: Marketing, Commercial Law, Law of Torts, Regulatory Organizations, Nigeria
Subjects: H Social Sciences > H Social Sciences (General)
K Law > K Law (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Patricia Nwokealisi
Date Deposited: 12 Feb 2016 10:49
Last Modified: 12 Feb 2016 10:49
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/5876

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