Babajide, A. A and Ibidunni, O. S. (2015) Marketing of Non Financial Services of Microfinance Institutions; Impact on Micro Small and Medium Enterprises' Business Performance. Journal of Business Diversity, 15 (1).
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Abstract
The study investigated how marketing of non-financial services ofmicrofinance institutions impacted the pe1jormance of small enterprises in Southwest, Nigeria. The objectives examined the impact of marketing of non~financial services offered on organizational performance; and on kinds of the business practices. Likable variables were examined with the theoretical models of building customer relationship. The findings revealed that marketing of non-financial services had positive impact on organizational pe1jormance; while significant impact was revealed among various kinds of business practices. The study recommended marketing of non-financial services, and monitoring the effectiveness of the services in relations to the pe1jormance of MSMEs.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mrs Patricia Nwokealisi |
| Date Deposited: | 10 Mar 2016 12:04 |
| Last Modified: | 10 Mar 2016 12:04 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/6453 |
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