Ifijeh, Goodluck and Adebayo, Oyeronke and Ilogho, Julie E. and Asaolu, Aderonke Olufunke and Michael-Onuoha, Happiness Chijioke (2016) Nigerian university libraries and the question of marketing: reconciling the salient issues. Information Impact: Journal of Information and Knowledge Management, 7 (1). pp. 101-114. ISSN 2141 – 4297 (print) : 2360 – 994X (e-version)
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Abstract
This paper makes a case for marketing library and information services in Nigerian University Libraries. It examines the practice and problems of marketing library and information services in Nigerian Universities as well as chart the way forward in dealing with identified problems. It further posits that if carefully planned and executed, marketing could help the library improve on its public perception and win more readerships.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | marketing, university libraries, users, services, Nigeria |
| Subjects: | Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science Z Bibliography. Library Science. Information Resources > ZA Information resources |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Education |
| Depositing User: | Mrs Hannah Akinwumi |
| Date Deposited: | 12 Jul 2016 10:11 |
| Last Modified: | 19 Oct 2016 08:57 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/6740 |
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