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ACCOMPLISHMENTS OF ORGANISATION MISSION THROUGH APPROPRIATE IMPLEMENTATION OF STRATEGIES

Ogbari , M. E. and EGBERIPOU, RUTH and Ajagbe, Akintunde M. and Oke, Adunola Oluremi and Ologbo, Andrew Cat (2016) ACCOMPLISHMENTS OF ORGANISATION MISSION THROUGH APPROPRIATE IMPLEMENTATION OF STRATEGIES. Sci.Int.(Lahore), 28 (2). pp. 1719-1731. ISSN 1013-5316

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Abstract

The study examines accomplishments of organization mission through appropriate implementation of strategies with a major focus on mission statements of two multi-national companies in Nigeria. Resource-based theory and competence-based theory were adopted as theoretical framework for the study. This study benefited immensely from the established concept of business strategies comprising of differentiation strategy, overall cost leadership strategy and focus strategy. Data for this research were obtained from both primary and secondary sources. The primary data were obtained through questionnaire. Two-stage probability and non-probability sampling techniques was adopted using two multinational companies which were selected on purpose from the list of manufacturing companies in Nigeria. In the second stage, a simple random sampling procedure was employed to draw respondents randomly from the organizations. Qualified participants were those who have spent more than two years in the choice companies. Overall, 291 respondents were involved in the ratio of 47: 50 between the two organizations contrary to 50:50 ratio initially planned. The data analysis procedures employed were, univariate, bivariate and multivariate analyses. In this study, two hypotheses were formulated. The results showed that overall cost leadership strategy affects product/service quality and employees’ satisfaction. In addition, differentiation strategy affects employees’ satisfaction but the significance of its effect on process improvement could not be ascertained. However, the effect of focus strategy on customer service and community development could not be established. In other words, there are variations in the effectiveness of these business strategies depending on the component of the mission that the organization is set to achieve. The study recommends that there is need for thorough environmental scanning in order to select the appropriate business strategy to be adopted in accomplishing the specific aspect of the organization mission.

Item Type: Article
Uncontrolled Keywords: Business Strategies, Mission Statement, Environmental Scanning, Organization Mission
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Mrs Hannah Akinwumi
Date Deposited: 01 Sep 2016 15:23
Last Modified: 01 Sep 2016 15:23
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/7060

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