Discursive Pragmatics of T-Shirt Inscriptions:Constructing the Self, Context and Social Aspirations

Chiluwa, Innocent and Ajiboye, Esther (2016) Discursive Pragmatics of T-Shirt Inscriptions:Constructing the Self, Context and Social Aspirations. Pragmatics and Society, 7 (3). pp. 436-462. ISSN 1878-9714

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Abstract

This study adopts a discourse-pragmatic analytical approach to examine the various ways youths construct themselves and their group identities, their environment and socio-economic aspirations using T-shirt messages and slogans. Two institutions of higher learning in Nigeria are examined. Findings show that T-shirts combine fashion and youth popular culture with need and identity negotiation. The youth not only assert who they are and what they wish to be known for, but also express their aspirations for a better socio-economic and political society. The needs for love and money are particularly stressed. The study also describes the linguistic structures and style of T-shirt messages.

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology P Language and Literature > P Philology. Linguistics P Language and Literature > PE English
Divisions:	Faculty of Law, Arts and Social Sciences > School of Humanities
Depositing User:	Dr. Esther Ajiboye
Date Deposited:	19 Sep 2016 11:46
Last Modified:	19 Sep 2016 11:46
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/7212

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• Discursive Pragmatics of T-Shirt Inscriptions:Constructing the Self, Context and Social Aspirations. (deposited UNSPECIFIED)
  • Discursive Pragmatics of T-Shirt Inscriptions:Constructing the Self, Context and Social Aspirations. (deposited 19 Sep 2016 11:46) [Currently Displayed]

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