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Use of Competitive Intelligence on Improvement of Registry Services in Nigerian Private University System

Samuel, T. D. and Akintayo, O. A. and Olawoyin, Olajumoke R. (2016) Use of Competitive Intelligence on Improvement of Registry Services in Nigerian Private University System. Jewel Journal of Librarianship, 10. pp. 12-23. ISSN 2141- 3908

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The university registry is one of the central support service departments in/he university providing support for the academic purposes of the university with a range of services known as academic administration .. The academic administration includes support for the admission process for students, record management for both current and past students and other records. award / degree ceremonies and career advice. As a regulator within the university, the registry assists in the inte1pretation and application of rules and regulations. For the university registry to succeed, quality infonnation delivery is velJ' essential, more so, in this age and time when competition has become serious and powerful among private universities. The increase ip the number of private universities established i.n Nigeria today compared to the number of availalble students that can aj]ord private university education and coupled with the fact that the students now have many options opened to the Tn, lias made private universities to start looking for ways to attract, retain and foszer stronger relationships with students. Seeking sources of revenue has become a constant pressure and identifying opportunities for growth and stl'ategic positioning is now essential to survival of these universities. Therefore, for private universities to sw·vive in this competitive environment, a hetter understanding of its competition and competitive forces which affects its success is needed One important approach that has helped organizations to succeed is Competitive Intelligence (CI) which the private r , universities could use to gain advantage over its competitors. This paper proposes that the private university registry could make use of the Keisser 2002 ten steps of CI process to identify it's strengths, and weaknesses and subsequently employ strategies to improve it's information service delive1y thereby gaining competitive advantage over its competitors. _

Item Type: Article
Uncontrolled Keywords: Competitive Intelligence, private university registry, information delivery, quality service, competition, competitive advantage
Subjects: Z Bibliography. Library Science. Information Resources > Z665 Library Science. Information Science
Divisions: Faculty of Law, Arts and Social Sciences > School of Education
Depositing User: Mrs Patricia Nwokealisi
Date Deposited: 02 May 2017 11:32
Last Modified: 02 May 2017 11:32

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