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Media Coverage of Entrepreneurial Innovation as a Determinant of Sustainable Development in Nigeria

Amodu, L. O. and Ekanem, Thelma and Yartey, Darlynton and Afolabi, Oluwafolafunmi and Oresanya, Toluwalope (2016) Media Coverage of Entrepreneurial Innovation as a Determinant of Sustainable Development in Nigeria. In: 3rd International Conference On African Development Issues (CU-ICADI), May 9- May 11 2016, Covenant University, Ota, Nigeria.

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Entrepreneurship has been widely recommended by scholars and professionals as one of the major ways to address the ever growing level of unemployment and continuous dwindling resources in Nigeria. Unfortunately, it is also a consensus among stakeholders that conditions in the country are largely unfriendly for the survival of small and medium-sized enterprises (SMEs). Entrepreneurship may not survive without exposure or publicity. This, therefore, crystallizes the role of media coverage in the development of entrepreneurship in Nigeria. Hence, this study examines the extent to which entrepreneurial innovation is given coverage in Nigerian national newspapers and how this can lead to sustainable development in Nigeria. Vanguard, The Punch, The Guardian and Business Day newspapers were purposively selected and issues from 2013 to 2015 for each were used for the study. This paper recommends ways in which entrepreneurship can be enhanced through media partnership.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Entrepreneurship, innovation, media coverage, sustainable development
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Hannah Akinwumi
Date Deposited: 15 Jun 2017 08:33
Last Modified: 15 Jun 2017 08:33

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