THE DYNAMICS OF GLOBAL STRATEGY AND STRATEGIC ALLIANCES IN INTERNATIONAL TRADE AND INVESTMENT

Omankhanlen, A. E and Ogaga-Oghene, Joshua (2013) THE DYNAMICS OF GLOBAL STRATEGY AND STRATEGIC ALLIANCES IN INTERNATIONAL TRADE AND INVESTMENT. INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATION & MANAGEMENT, 3 (12). pp. 41-48. ISSN 2231-1009

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Abstract

Companies in their quest to exploit the economies of scope associated with global trade and investment have made inroads into their nondomestic markets by implementing global strategies. This study, examines the key forces that influence the global strategic choices firms make, and how cooperation among and between firms affect their strategic choices. The study found that the choice of what global strategy firms implement is largely determined by the degree of simultaneous pressures for cost reduction and the demands for local responsiveness. The study also found that firms utilise cooperation as a veritable mechanism to neutralise their resource and capability weaknesses. This study recommends amongst others, that the selected partners for an alliance should have the willingness and ability to help the company achieve its strategic goals, such as gaining access to new markets, sharing the costs and risks of new product development, or gaining access to critical core competencies. In addition, a good partner must share the firm’s vision for the purpose of the alliance and be unlikely to expropriate the company’s technological competencies or know-how.

Item Type:	Article
Uncontrolled Keywords:	Global, Strategy, Investment, Alliance
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HG Finance
Divisions:	Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User:	Mrs Patricia Nwokealisi
Date Deposited:	04 Jul 2017 12:50
Last Modified:	04 Jul 2017 12:50
URI:	http://eprints.covenantuniversity.edu.ng/id/eprint/8540

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