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E-Commerce Adoption in Nigerian Businesses: An Analysis Using the Technology-Organization-Environmental Framework

Ekong, U. O. and Ifinedo, P. and Ayo, C. K. and Ifinedo, Airi (2012) E-Commerce Adoption in Nigerian Businesses: An Analysis Using the Technology-Organization-Environmental Framework. In: Leveraging Developing Economies with the Use of Information Technology: Trends and Tools. IGI Global.

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Abstract

Business organizations around the world engage in e-commerce (EC) and e-business to support business operations and enhance revenue generation from non-traditional sources. Studies focusing on EC adoption in Sub Saharan Africa (SSA) are just beginning to emerge in the extant information systems (IS) literature. The objective of this current study is to investigate factors impacting the acceptance of EC in small businesses in SSA with Nigeria as an example. A research model based on the Diffusion of Innovation (DIT) and the Technology–Organization–Environment (TOE) frameworks were used to guide this discourse. Such factors as relative advantage, compatibility, complexity, management support, organizational readiness, external pressure, and IS vendor support were used to develop relevant hypotheses. Questionnaires were administered to respondents in Nigeria and data analysis was performed using the Partial Least Squares (PLS) technique. Predictions related to relative advantage, management support, and IS vendor support were confirmed; the other hypotheses were unsupported by the data. The study’s implications for research and practice are discussed in the chapter.

Item Type: Book Section
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Faculty of Engineering, Science and Mathematics > School of Electronics and Computer Science
Depositing User: Mr Adewole Adewumi
Date Deposited: 29 Nov 2012 00:52
Last Modified: 29 Nov 2012 00:52
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/863

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