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Patterns of Media Usage among Students in Privately-owned Universities in South-West, Nigeria

Aririguzoh, Stella A. (2016) Patterns of Media Usage among Students in Privately-owned Universities in South-West, Nigeria. MEDIA AND COMMUNICATION REVIEW , 2 (2). pp. 35-49. ISSN 2488-0014 (In Press)

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Abstract

Communication sustains the modern society. Mass media are public carriers of messages to heterogeneous audiences, including university students and they allow students to express themselves as well as acquire knowledge. This paper examines the contemporary patterns of media use among students in private universities in Nigeria. Media use indicates the various ways students employ the media to meet their different needs for information, entertainment and education. The survey research design was adopted with the questionnaire as the major instrument administered among respondents drawn from privately-owned universities in South- West Nigeria. It was found that students are media literate with the skills to navigate through different media platforms. However, most of the respondents preferred new media to the traditional media of newspapers, magazines, radio, television and access the Internet mostly through their mobile phones, and mainly for entertainment purpose. It is therefore suggested that more creators of media messages targeting this group should put them online, especially on the social media

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: UNSPECIFIED
Depositing User: DR STELLA AMARA ARIRIGUZOH
Date Deposited: 01 Sep 2017 10:36
Last Modified: 17 Oct 2017 09:34
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/8982

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