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Conflicts In Nigerian Politics: Diagnosis and Marketing Prescriptions

Worlu, Rowland E.K. and Urim, U.M. and Niyi, Olufunmi Okuku (2016) Conflicts In Nigerian Politics: Diagnosis and Marketing Prescriptions. Nigerian Academy of Management Journal, 11 (1). pp. 17-31. ISSN 2006-4667

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Abstract

POlitics is simply the art and science of governance, according to (Horby, 1974). This art or science of governance is often conducted via political parties which compete among themselves for power in a democratic system. Conflict, on the other hand, is disagreement rising from variations of social and cultural identities among people existing together in a defined setting. Such setting, in our case-the Nigerian political space, creates challenges and opportunities. Thus, managing conflict in our political life means understanding its alure and effects to enable political actors implement behaviours and policies that respond olhem in an effective way. The focus of this paper, therefore, is to interrogate the subject of political conflict in Nigeria from the etymological and theoretical perspectives with a view to providing solutions based on political marketing Paradigms

Item Type: Article
Uncontrolled Keywords: Politics, Power, Conflict, Marketing, Politic Parties, Political Theories
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Hannah Akinwumi
Date Deposited: 15 Sep 2017 09:44
Last Modified: 11 Jan 2018 10:56
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/9323

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