@article{eprints10007,
         journal = {European Journal of Business and Social Sciences},
          volume = {3},
           title = {CHALLENGES AND SUCCESS DRIVERS OF MOTORCYCLE SPARE-PARTS
PRIVATE LABEL BRANDS IN SOUTHEAST NIGERIA.},
           pages = {12--22},
            year = {2014},
          number = {5},
          author = {Moses C. Olise and Anayo D. Nkamnebe and Stephen Ukenna and Moses I. Okoli},
        abstract = {The motivation of this study is the observed increase of
motorcycle spares parts private labels (PLs) in the
southeast Nigeria, therefore warranting empirical
probing to identify success factors and major challenges to
motorcycle spare parts PL in Nigeria. The study is guided by
three objectives and three hypotheses formulated to address the
objective. Four point likert scale questionnaire was designed and
primary data were drawn from 23 PL managers or owners at
Nnewi, Southeast Nigeria. Principal component analysis and tstatistics
were adopted for data reduction and for hypothesis
testing respectively. The major finding of this study is that to
gain control is the major reason for development of private label;
self-gratification is the key success factor of PLs; and piracy or
absences of regulation is the main challenge of PLs survival.
Accordingly, this led to the conceptualization of the Private
Label Survival Triangle. Key recommendation is the urgent need
for government to regulate the motorcycle spare parts PL sector.},
        keywords = {Private labels (PLs), Principal component analysis,
Motorcycle spares parts},
             url = {http://eprints.covenantuniversity.edu.ng/10007/}
}