?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.au=Moemeka%2C+A.&rft.aulast=Moemeka&rft.aufirst=A.&rft.issn=0256-0054&rft.volume=20&rft.title=Journal+for+Journalism+in+Southern+Africa&rft.issue=2&rft.atitle=Communicating+for+social+change%3A+Identifying+fundamental+hurdles&rft.date=1999&rft.genre=article