<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "COMMUNICATION IN NATIONAL DEVELOPMENT: THE USE OF THE MASS MEDIA IN RURAL DEVELOPMENT"^^ . "To mobilize the vast illiterate masses of rural developing\r\ncountr ies, extensive change in knowledge and attitudes are\r\nneeded. Earlier attempts to achieve these fundamental targets\r\nthrough the face-to-face method (using extension services\r\nagents, public enlightenment officers and literacy teachers),\r\nproved ineffect ive because of prohibitive costs, shortage of\r\ngood extension agents and too large rural target populations.\r\nCommunicationwise the mass media information carriers are\r\nincomparably more efficient, but their early use also proved to\r\ngi ve little real results. The explanation is to be found in their\r\nimproper use primarily for professionals or the government\r\ninstead for rural masses themselves.\r\nInstead of centralized mass media (TV, radio, newspapers), for\r\nthe sake of development. decentralized formats should be used\r\ni~ which local people, aided by local experts produce programs\r\nanswering their own problems. The access must be enhanced\r\nby introducing the viewing centers (for TV) and reading groups\r\n(for newspapers ). At the same time the support in the form of\r\ntraditional, interpersonal channels should be created, especially\r\nsocial forums, mar ket and school channels.\r\nThe paper finally proposes the types of programmes for the\r\nthree mass media channels in each of the three developmental\r\nstages (mobilization, implementation, consolidation)."^^ . "1985" . . "17" . "1 & 2" . . "lnformatologia Yugoslavica"^^ . . . . . . . . "A."^^ . "Moemeka"^^ . "A. Moemeka"^^ . . . . . . "COMMUNICATION IN NATIONAL DEVELOPMENT: THE USE OF THE MASS MEDIA IN RURAL DEVELOPMENT (PDF)"^^ . . . "Communication In National Development.pdf"^^ . . . "COMMUNICATION IN NATIONAL DEVELOPMENT: THE USE OF THE MASS MEDIA IN RURAL DEVELOPMENT (Other)"^^ . . . . . . "indexcodes.txt"^^ . . "HTML Summary of #1084 \n\nCOMMUNICATION IN NATIONAL DEVELOPMENT: THE USE OF THE MASS MEDIA IN RURAL DEVELOPMENT\n\n" . "text/html" . . . "ZA Information resources"@en . . . . . . "A."^^ . "Moemeka"^^ . "A. Moemeka"^^ . ""^^ .