%0 Book Section
%A Ekanem, Thelma
%A Olatunji, Rotimi Williams
%A Amodu, L. O.
%A Odiboh, Oscar
%A Oyero, Olusola
%B Emerging Trends in Indigenous Language Media, Communication, Gender, and Health
%D 2020
%F eprints:16639
%I Emerging Trends in Indigenous Language Media, Communication, Gender, and Health
%T Corporate Communication, Indigenous Languages, and  Community Relations: A Discourse on Practices by Nigerian  Universities
%U http://eprints.covenantuniversity.edu.ng/16639/
%X This conceptual work examines corporate communication as a tool for coordinating universities' internal and external  messages in Nigeria. It explores universities' attempts to harness, link-up, and interact with their publics. This chapter  presents effective corporate communication as the unifying principle in many institutional decisions. It emphasizes  that sometimes, universities' efforts to communicate effectively and profitably with their host communities end up in  futility especially where indigenous language is a key environmental factor. University-neighbour relationship globally  ought to be symbiotic and mutually-reinforcing. This chapter reviews scholarly commentaries on corporate  communication, the relevance of indigenous language to community relations; and highlights in conclusion, the  implications for universities in neglecting indigenous language during community engagements. It recommends that  universities should motivate their employees to apply indigenous languages in enhancing understanding between the  institutions and their host communities.