eprintid: 17588
rev_number: 8
eprint_status: archive
userid: 564
dir: disk0/00/01/75/88
datestamp: 2023-11-12 21:09:18
lastmod: 2023-11-12 21:09:18
status_changed: 2023-11-12 21:09:18
type: conference_item
metadata_visibility: show
creators_name: Adeniji, A. A.
creators_name: Worlu, Rowland E.K.
creators_name: Atolagbe, Tolulope Morenike,
creators_name: Umoren, A. O.
creators_name: Salau, Odunayo Paul
creators_name: Osoko, Abisola
creators_id: anthonia.adeniji@covenantuniversity.edu.ng
creators_id: rowland.worlu@covenantuniversity.edu.ng
creators_id: bimpeumoren@yahoo.com
creators_id: odunayo.salau@covenantuniversity.edu.ng
title: Normalising the Influence of KnowledgeInternalisation on
Market Offerings of
Professional and Technology-Driven Firms
ispublished: pub
subjects: H1
divisions: sch_soc
full_text_status: public
pres_type: paper
abstract: Attaining new knowledge is crucial for the growth and development of any organisation. Studies have
shown that in order to compete in the global world, it is necessary for organisations in Nigeria especially
the IT and Professional firms to apply the knowledge gained through internalization. Internalised knowl�edge plays a crucial role in improving services that firms designs to deliver value to their client thereby, en -
hancing the overall performance of the organisation, however, these firms are still faced with challenges of
how individual knowledge can be turned into valuable asset thereby, improving perceived market offerings
to clients. Therefore, this study examined the effect of internalisation of knowledge on market offerings of
the selected IT and professional firms in Nigeria. This study was descriptive and also adopted a quantita�tive approach to elicit information from staff of selected IT and professional firms. A total of 424 out of 450
members of the sampled firms participated, representing 94% response rate. Questionnaire was used to
collect information and the data collected were analyzed using measurement and structural modelling. The
findings indicated that the selected IT and professional firms encouraged their staff by adopting ‘learning
by doing or using’ where individuals virtually learned the explicit knowledge to enhance their tacit knowl�edge. Based on the above, there is need for both the IT and professional firms to consistently give employ ees opportunities to learn through doing and apply new learning in improving their product offered to cus�tomers and adapt with changes within the organization or from an outside en
event_title: 34th IBIMA Conference
event_location: Madrid, Spain
event_dates: 13-14 November 2019
event_type: conference
refereed: TRUE
citation:   Adeniji, A. A. and Worlu, Rowland E.K. and Atolagbe, Tolulope Morenike, and Umoren, A. O. and Salau, Odunayo Paul and Osoko, Abisola   Normalising the Influence of KnowledgeInternalisation on Market Offerings of Professional and Technology-Driven Firms.  In: 34th IBIMA Conference, 13-14 November 2019, Madrid, Spain.     
document_url: http://eprints.covenantuniversity.edu.ng/17588/1/Dr.%20Osoko%20Article%209.pdf