?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.aufirst=Rowland+E.K.&rft.aulast=Worlu&rft.au=Worlu%2C+Rowland+E.K.&rft.date=2013&rft.title=Rethinking+Organisational+Communication+in+Political+Marketing&rft.genre=proceeding