eprintid: 6324
rev_number: 7
eprint_status: archive
userid: 3393
dir: disk0/00/00/63/24
datestamp: 2016-03-02 15:04:45
lastmod: 2016-03-02 15:04:45
status_changed: 2016-03-02 15:04:45
type: article
metadata_visibility: show
creators_name: Ibidunni, Ayodotun Stephen.
creators_name: Borishade, T. T.
creators_name: Dirisu, Joy Favour
creators_name: Ogunnaike, O.O.
creators_id:  olaleke.ogunnaike@covenantuniversity.edu.ng
title: Determinants Of Consumers’ Perception Towards PIRATEDirated
Products; The Case Of Social Entrepreneurs And Marketers
In Music Industry
ispublished: pub
subjects: H1
divisions: sch_soc
full_text_status: public
keywords: Piracy, consumer attitude, social entrepreneurship, marketing, Music industry
abstract: Music is generally viewed as a platform for preaching and imparting social values. As a result of this,
entrepreneurs in music industry seem to have succeeded in branding themselves as social entrepreneurs. They
engage business models as well as profit-making strategies in championing and/or promoting societal values.
Unfortunately, piracy has been a major clog in their business wheels. The study explored the possible
determinants of consumer attitude toward pirated products in music industry. Interviews were conducted to
explore these possible determinants and two of these determinants were subjected to hypothetical tests. The
study revealed that price of the product and the state of the economy has significant effects on consumer attitude
towards pirated products. Based on the findings, it was recommended that government should provide enabling
environment for the social entrepreneurs in music industry
date: 2015
publication: STRATEGII MANAGERIALE MANAGEMENT STRATEGIES
publisher: Editura „IndependenŃa Economică”,
refereed: TRUE
issn: 2392 – 8123
citation:   Ibidunni, Ayodotun Stephen. and Borishade, T. T. and Dirisu, Joy Favour and Ogunnaike, O.O.  (2015) Determinants Of Consumers’ Perception Towards PIRATEDirated Products; The Case Of Social Entrepreneurs And Marketers In Music Industry.  STRATEGII MANAGERIALE MANAGEMENT STRATEGIES.   ISSN 2392 – 8123     
document_url: http://eprints.covenantuniversity.edu.ng/6324/1/Determinants%20of%20Consumer%20Perception.pdf