Items where Author is "Akhidenor, G."
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Okorie, Nelson and Oyedepo, T. and Akhidenor, G. (2012) The Dysfunctional and Functional Effect of Celebrity Endorsement on Brand. Online Journal of Communication and Media Technologies, 2. pp. 141-152.
Okorie, Nelson and Akhidenor, G. (2011) The Effect of Covert Advertising on Brand Patronage. i-manager’s Journal on Management, 5 (4). pp. 62-68.