Items where Author is "Archibong, Bright"
Group by: Item Type | No Grouping Number of items: 1. Amodu, L. O. and Archibong, Bright and Aririguzoh, Stella A. and Odiboh, Oscar Potentials of Social Media Engagement for Influencing Purchase Decision: A Study of Coca-Cola’s “Taste the Feeling” Campaign. In: Vision 2020: Sustainable Economic Development and Application of Innovation Management, 2020, Online. |
