Dirisu, Joy Favour and Worlu, Rowland E.K. and Osibanjo, Adewale Omotayo and Borisade, Taiye and Olokundun, Ayodele Maxwell and Atolagbe, Tolulope Morenike, and OBI, JAMES NWOYE (2018) Dataset on brand culture and perceived value of offerings to customers in the hospitality industry in Nigeria. Data in Brief, 19. pp. 1-5.
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Abstract
This studycriticallyexaminestheroleofbrandcultureininfluencing theperceivedvalueofofferingstocustomerswithinthe hospitality industryinNigeria.Intoday'scompetitivemarket,the extentatwhichorganizationsdisregardtheimportanceofdevel- oping astrongbrandculturebeforecommunicatingtheirvalueto the outsideworldhasbecomeworrisome.Hence,thisstudy filled in thegapsandatotalof434customersdrawnfromsixdifferent hotelsinLagosstate,Nigeria,weresampled.Thedatawereana- lysedusingStructuralEquationModelling(SEM).Managementof these hotelswereabletodefine theirexpectationsinorderto deliveraconsistentbrandexperiencetotheircustomers.The result showedthatbrandculturehaspositivesignificant influence on theperceivedvalueofofferingstocustomers.Important recommendations havealsobeenmade.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mrs Patricia Nwokealisi |
| Date Deposited: | 26 Jun 2018 07:03 |
| Last Modified: | 26 Jun 2018 07:03 |
| URI: | http://eprints.covenantuniversity.edu.ng/id/eprint/11040 |
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