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Dataset on brand culture and perceived value of offerings to customers in the hospitality industry in Nigeria

Dirisu, Joy Favour and Worlu, Rowland E.K. and Osibanjo, Adewale Omotayo and Borisade, Taiye and Olokundun, Ayodele Maxwell and Atolagbe, Tolulope Morenike, and OBI, JAMES NWOYE (2018) Dataset on brand culture and perceived value of offerings to customers in the hospitality industry in Nigeria. Data in Brief, 19. pp. 1-5.

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Abstract

This studycriticallyexaminestheroleofbrandcultureininfluencing theperceivedvalueofofferingstocustomerswithinthe hospitality industryinNigeria.Intoday'scompetitivemarket,the extentatwhichorganizationsdisregardtheimportanceofdevel- oping astrongbrandculturebeforecommunicatingtheirvalueto the outsideworldhasbecomeworrisome.Hence,thisstudy filled in thegapsandatotalof434customersdrawnfromsixdifferent hotelsinLagosstate,Nigeria,weresampled.Thedatawereana- lysedusingStructuralEquationModelling(SEM).Managementof these hotelswereabletodefine theirexpectationsinorderto deliveraconsistentbrandexperiencetotheircustomers.The result showedthatbrandculturehaspositivesignificant influence on theperceivedvalueofofferingstocustomers.Important recommendations havealsobeenmade.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Patricia Nwokealisi
Date Deposited: 26 Jun 2018 07:03
Last Modified: 26 Jun 2018 07:03
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/11040

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