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DIVERSITY MANAGEMENT FOR ENTREPRENEURIAL GROWTH (A STUDY OF SELECTED SMES IN ADO ODO OTA LOCAL GOVERNMENT)

OMOLADE, AYOYIMIKA ADUFE and Covenant University, Theses (2018) DIVERSITY MANAGEMENT FOR ENTREPRENEURIAL GROWTH (A STUDY OF SELECTED SMES IN ADO ODO OTA LOCAL GOVERNMENT). Masters thesis, COVENANT UNIVERSITY.

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Abstract

This study examined diversity management in relations to entrepreneurial growth. Entrepreneurs need to be aware, understand and manage diversity in such a way that it minimizes it’s potential to be a barrier to growth while enhancing it potentials to increase business success. The theoretical framework is based on a literature review of Small and Medium Enterprise, diverse workforce, diversity management. The result reported is based on a survey of 316 SMEs randomly selected from a cross section of a population of 1,500 SMEs spread across Ado Odo Ota Local Government Area. Questionnaires were constructed and distributed to SMEs. The responses to the questionnaire was analyzed with both descriptive and inferential statistics with the aid of Statistical package for social sciences (SPSS).The findings indicate that workforce ability play significant role in SME’s profitability, demography of the workforce enhance the survival of SME’s, there is significant relationship between culture and business image of SME’s, employee value significantly promote expansion of SME’s. Based on these findings it was recommended that diversity management should not be imposed because imposed or regulated diversity becomes a liability to SMEs, entrepreneurs should encourage and endeavor to use employee creativity in other to increase overall firm innovation leading to increased revenue, SMEs should spread their net wide when recruiting and only employ based on merit to enjoy the benefits of diversity, For the long term success, SMEs need to get each of their employees to give their best in the workplace, as if the organization is theirs. The study concludes that diversity management enhances entrepreneurial growth.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Diversity, Diversity Management, Workforce Diversity and Small and Medium Scale Enterprises.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mrs Hannah Akinwumi
Date Deposited: 18 Mar 2020 12:48
Last Modified: 18 Mar 2020 12:48
URI: http://eprints.covenantuniversity.edu.ng/id/eprint/13219

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